12 general skills or competencies (Job family competencies) for Sales Director
Skill definition-Planning strategies and tactics for the business to grow and expand.
Level 1 Behaviors
(General Familiarity)
Describes the business development cycle from prospecting to deal closing.
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Level 2 Behaviors
(Light Experience)
Conducts market research to identify new business development opportunities.
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Level 3 Behaviors
(Moderate Experience)
Communicates with teams to prepare presentations for business development meetings.
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Level 4 Behaviors
(Extensive Experience)
Analyzes the professional improvement of each business development member to drive optimum performance.
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Level 5 Behaviors
(Mastery)
Conceptualizes and creates the future trends of business development to gain an advantage against competing companies.
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Skill definition-Distributing a product to the market through third parties to increase sales and customer outreach.
Level 1 Behaviors
(General Familiarity)
Discusses the types of sales channels for retail, wholesale, and B2B.
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Level 2 Behaviors
(Light Experience)
Assists the management with communicating with the other channel sales teams.
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Level 3 Behaviors
(Moderate Experience)
Executes latest program updates with appropriate channel sales messaging.
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Level 4 Behaviors
(Extensive Experience)
Analyzes the statistics of channel sales to determine the improvement needs.
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Level 5 Behaviors
(Mastery)
Conceptualizes effective strategic channel planning to focus on engaging the audiences.
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13 soft skills or competencies (core competencies) for Sales Director
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Cites potential challenges and workplace issues in delegating tasks that may impede well coordinated work.
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Level 2 Behaviors
(Light Experience)
Assists in identifying and breaking tasks into a sequence of steps for a more organized task plan.
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Level 3 Behaviors
(Moderate Experience)
Aligns tasks and priorities with business goals and objectives.
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Level 4 Behaviors
(Extensive Experience)
Creates programs to improve planning and organization of work to achieve business objectives.
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Level 5 Behaviors
(Mastery)
Builds and designs organizational systems and planning tools to enhance overall productivity.
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Skill definition-Identifying, developing and tracking clear goals to support business strategies.
Level 1 Behaviors
(General Familiarity)
Describes our business's vision, mission, strategies, and prioritized goals.
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Level 2 Behaviors
(Light Experience)
Assists in departmental goal setting processes such as communication of cascading goals.
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Level 3 Behaviors
(Moderate Experience)
Collaborates with related stakeholders to decide cross-functional goals.
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Level 4 Behaviors
(Extensive Experience)
Coaches others on applying the goal setting best practices in various scenarios.
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Level 5 Behaviors
(Mastery)
Designs and develops reports and metrics to track the goal alignment.
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Summary of Sales Director skills and competencies
There are 0 hard skills for Sales Director.
12 general skills for Sales Director, Business Development, Channel Sales, Knowledge of Customers, etc.
13 soft skills for Sales Director, Planning and Organizing, Goal Setting, Driving Results, etc.
While the list totals 25 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Sales Director, he or she needs to be an expert in Planning and Organizing, be an expert in Goal Setting, and be an expert in Driving Results.